All my training and experience says direct contact is the most effective method, with direct mail coming in second. Right? Have I been out of the game too long?
Donald Green, a political science professor at Yale, says more human contact generally yields better results. Personal phone calls trump messages left by a machine, he said. And face-to-face interaction may be best of all.That almost sounds ominous.
Around 9 a.m. Saturday, about 35 students wearing brown "Sac Votes" T-shirts crowded into a Luther Burbank High classroom to practice greeting prospective voters.
"Don't knock on the door like you're bothering them," suggested Cedric Sydnor, Burbank's junior varsity girls' basketball coach. "Knock on the door like, 'I have something to give you.' "
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